JUMP START Blog and Online Community

 No matter where you land on the marketing spectrum, these helpful infographics will give you some bold new ideas for your 2017 projects and plans:

If Collette, the CMO of a leading ERP software company, opened up a meeting with, “We’re not getting a lot of traffic on social media. I don’t think it’s necessary to maintain a presence anymore,” more than likely she’ll be laughed out of the meeting (at best). At worst, she’ll be packing up her desk.

Social media has made its mark as a viable marketing channel, and it’s not going anywhere any time soon. And for good reason…it works when executed in the right way.

But all too often, businesses set up their profiles and, after a few months, throw their hands in the air when they don’t instantly see a return on their efforts and investments. Having a social media presence simply becomes one of those "marketing things” that gets a checkmark on the list with very little strategy or structure behind it. Companies who don't wrap strategy around their social media profiles will undoubtedly see it less as a lead generator and more as a resource drain.

So how does Collette get the traffic she needs to meet her top-of-the-funnel goals?

You have some ideas. You want to share them. They seem interesting to you. You think others will be interested as well.

So you write and post a few blogs. And…crickets.

Why aren’t your blogs getting the red carpet treatment you thought they would? Well we at Flair Interactive gave you some potential reasons why in our #TBT April 2015 blog post, Why Aren’t my Blog Posts Generating Any Traffic? We offered some insights on how to set your blogs up for success.

Now, we’re sure you’ve since applied some of our tips to your overall approach and you’re now topping the ‘best bloggers of 2016’ list. In the event you’re not, or you’re just looking to hold that steady crown for 2017, here are a few more tips to get your blogs the recognition they deserve:

As digital marketing evolves, new and revisited modern marketing techniques continue to surface. Content marketing now sits at the peak of these rising marketing trends and is projected to play a lead character in more and more organizations’ strategies moving forward.

As you develop your 2017 plan, how are you staying competitive and poised for growth? What contemporary approaches have you built into your 2017 budget? Take a look at these top trends in content marketing and determine what techniques might be a good fit for your organization.

If you need me and my team to help you, we will. We love this stuff!

Here’s how we can help:

http://landing.flairinteractive.net/can-i-help-with-your-inbound-marketing-strategic-plan

Over the last 20+ years, I can't even count how many people have asked me to help them create a strategic marketing plan…

…and too often, I had to say...

"I'm just too busy…" 

As inbound marketers, it’s our responsibility to provide our clients the best-of-the-best in modern, customized marketing services. 

In 2009, we published a "Typical Projects Handled by Flair Interative" blog post and video that described our services. While we still offer all of the services described in that video, our core focus has shifted during the last eight years to focus on inbound marketing. But one thing remains the same...our number-one priority is to deliver high-quality solutions that get results for all of our clients, and we do that by delivering tightly integrated inbound marketing campaigns and services.

To us, marketing tactics shouldn’t be isolated instances. They shouldn’t be disparate solutions to immediate problems or what we like to call short-term, reactive goals. They should be proactive and strategic in nature with both immediate incremental and long-term wins in mind.

What better way to come out of the holidays than to focus even more on food?

Food and beverage manufacturers, distributors and service providers are always clamoring for new ways to better differentiate their products in a consumer-driven, health conscious, and safety- and sustainability-focused market.

Since 2016 brought some tasty and creative food and beverage marketing campaigns to the table, we thought we’d share some choice take-aways with you. Here are the top 5 campaigns of 2016.

Around this time last year, the Hubspot team shared a blog post that addressed 3 of the most common fears that business owners face when they think about implementing and executing an inbound marketing strategy. One of those fears, of course, had to do with "giving away the farm". Does this fear still plague marketing managers and business owners today? 

Do you need to define a solid inbound marketing strategy or three-month tactical plan, but you don't have a lot of time or money?

I'm thrilled to announce that we are now offering private VIP Days as part of our new T.L.C. Marketing Transformation coaching and training program.

In less than six hours, you can get a solid inbound marketing strategy and a three-month tactical plan while also getting one-on-one feedback from me in a virtual or live session.

Our new VIP Days include the following:

Where content marketing is concerned, quantifying and producing metrics that count can prove to be quite the challenge. Businesses sometimes experience a slow return on their marketing investment, which can be both stressful and confusing. Once your content takes hold of its intended audience, however, the benefits will most certainly allay any doubts you may have felt.

When we refer to “metrics”, we are talking about those factors that determine what is deemed valuable to businesses, including high-quality content that presents a strong identity, attracts an audience (who have the potential to become customers), builds trust and loyalty, and establishes influence through consistency. Each of these factors represent some sort of qualitative benefit, but executives are far more interested in the quantifying proof of this value.  Thus, you need to track metrics, and you need to be able to interpret them in a way that demonstrates the incredible return.