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As digital marketing evolves, new and revisited modern marketing techniques continue to surface. Content marketing now sits at the peak of these rising marketing trends and is projected to play a lead character in more and more organizations’ strategies moving forward.

As you develop your 2017 plan, how are you staying competitive and poised for growth? What contemporary approaches have you built into your 2017 budget? Take a look at these top trends in content marketing and determine what techniques might be a good fit for your organization.

The marketing industry is headed in an exciting direction. As technologies become more efficient and creative strategies become more essential to the success of a business, those who are already tracking current marketing trends will be well prepared for what’s to come. 

It has become standard practice for content creation and distribution to be fully integrated into everyday operations of most businesses. As more focus is placed on the consumer, businesses are developing entirely new strategies dedicated to gaining insight into (and satisfying) their wants and needs.

Though no one can say for certain what’s to come, it seems the digital age of marketing may set new standards throughout the industry with more outlets for distribution and engagement than ever before. Here are a few marketing trends that we’re looking forward to: