Posted by Lisa Kirschner
Apr 23, 2010 10:46:29 AM
Check out this brilliant presentation by Jesse Schell, the founder of Schell Games, the former creative director of the Disney Imagineering
Virtual Reality Studio, and a faculty member of the Entertainment Technology Center at Carnegie Mellon University:
Topics: flair interactive, facebook, Online Marketing, Interesting and Useful Sites, content strategy, Miscellaneous, video games, social networking, user experience, lisa kirschner, web 2.0, jesse schell, E-commerce, Industry Leaders
Still Time to Register for Taxonomy Boot Camp 2009!
Topics: meta data, taxonomy, Content Management, flair interactive, Online Marketing, flair, content, Interesting and Useful Sites, CMS Tools, content strategy, Miscellaneous, web site
The technique is simply - open up a word document and begin to describe a type of reader that you’re either attempting to write for or who is already reading your blog. I’ll show you some examples of reader profiles that I have created below - but in short the task is to describe who they are, what their interests are, why they might be reading your blog and what their needs are.
Here's an interesting post from ProBlogger regarding the use of personas (i.e. user profiles) in blogging.
We've been using this technique for a long time in web site development, albeit in a more formal form. User profiles can be a really valuable tool to use when planning, architecting and developing your web site. Contact us to learn more about this low-cost, high-return technique.
Lisa Kirschner
Founder and Managing Director, Flair Interactive Services Inc.
Managing Editor, Content 911 Blog
Topics: Interesting and Useful Sites, usability
Posted by Lisa Kirschner
Sep 1, 2009 1:15:00 PM
Earlier today, Daya Baran at Webguild Silicon Valley posted an interesting article entitled "Nine Years After the Dot Com Bubble." She includes a rather dramatic chart showing the NASDAQ composite index from 2000 to present. Can you guess what it shows? Yep, a steep and significant decrease.
Topics: dot com, flair interactive, flair, Interesting and Useful Sites, interactive marketing, web development, webguild, content 911, lisa kirschner
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