JUMP START Blog and Online Community

Are you looking for ways to increase landing pages for lead generation from your website?

Effective landing pages are one of the most powerful tools in a digital marketer's arsenal. Lead generation landing pages that convert can help you capture leads quickly, engage with customers and make the most out of each marketing campaign.

Did you miss my livestream today?

Check it out on Facebook now to learn five specific ways we helped Freestyle Solutions attract more traffic and get more leads:

• Generating multiple types and formats of content more easily and effectively
• Promoting the content that you already have

This post is part of our COVID-19 blog series, which includes practical tips about how your business can survive and thrive through the coronavirus pandemic.

Many of our clients find it difficult to generate and nurture leads even during stable, relatively predictable economic times. Couple this struggle with the newly turbulent days of COVID-19, and we know it’s hard to focus on the seemingly abstract concept of why, now more than ever, you need to focus on generating leads.

If your business is looking to connect with more of a local customer base, then the specific targeting capabilities of Facebook ads should definitely be a part of your overall marketing strategy.

Facebook ads are a great way to reach local consumers in your area in a quick, easy and cost-effective manner. Their ability to target ads directly to consumers based on specified location is absolutely invaluable.

So, how do these ads work, and how can you use them to target local customers? Just follow these simple steps:      

We hear a lot about how businesses can benefit from lead scoring.  In fact, some marketing automation platforms go so far as to say it’s a “must” for any inbound marketing program.  However, our friends at Hubspot tell us that there are certain instances where lead scoring is actually a waste of a marketer’s time, and we tend to agree.

Here's a great article by Megan Totka about how to build your mailing list:

Having a website for your business in today's world is crucial. Almost every business, no matter how big or small, must have an online presence to reach buyers in this digital age.

Shockingly, a recent survey* reported that up to 40% of small-to-medium sized businesses still do not have a site. Being solely on social media just doesn't make the cut. A website is an essential piece of your online marketing strategy.

Only 1 in 10 professional marketers describe their lead generation efforts as "highly efficient and effective." For most business owners, that's simply not good enough.