Leading a marketing team is a big job. You have to define and communicate a marketing strategy, know how and when to give constructive feedback, and deliver it in a positive manner without disrupting team morale and productivity.
Here are some tips that will help you provide feedback clearly, concisely and respectfully:
- Be clear and concise – Address your team with a clear message, and get straight to the point. Explain why you’re bringing a particular issue to their attention so that they can better understand where you’re coming from and be more motivated to actively change for the better.
- Set emotions aside – No matter what, always separate your emotions so that you can address your team in a calm, collective manner. If you go into a conversation angry or frustrated you’re only going to leave them in a defensive state causing miscommunication, unresponsive action and shut-down.
