Feb 23, 2014 3:44:00 PM
Do you know what specific types of content you should create to attract more traffic to your site?
How about if you want to nurture your existing leads into paying customers?
Any idea when you should create a blog versus setting up landing pages or redesigning your web site?
If you don't know the answers to these questions or if you're having a hard time attracting traffic, generating leads or converting leads in to paying customers, we can help.
Topics: content development, Online Marketing, marketing, content strategy, Flair Products
Feb 6, 2014 9:26:00 AM
Studies show that 73% of executives don’t believe that marketing drives awareness and
revenue. As marketers, we have to make sure that we can prove the ROI of our marketing efforts.
Do you know which metrics actually matter to your boss?
Our free marketing metrics cheat sheet includes:
Topics: Online Marketing, marketing, Miscellaneous, Flair Products
Mar 13, 2012 5:00:00 AM
Implementing a mobile marketing plan into your current marketing strategy really isn’t all that difficult and it’s actually less expensive than you think. It can’t be stressed enough that mobile marketing is about consistency and commitment. You have to think about what you want to offer your customers, how you want them to react to the offer and what you will do to see it through.
Business is about building relationships and mobile marketing is no different. In order to be successful in offering your customers what they want, you have to first know what they want.
Topics: Content Management, flair interactive, Online Marketing, development, marketing, MMA, content strategy, iphone, Miscellaneous, social networking, mobile marketing association, ipad, lisa kirschner, android, mobile
Mar 5, 2012 3:30:00 AM
Are you a small business owner or web manager? If so, how is your business doing?
Topics: promote, videos, Content Management, content development, flair interactive, Online Marketing, viral, development, marketing, business, online, content strategy, Miscellaneous, social networking, lisa kirschner, youtube
Jan 19, 2012 3:00:00 AM
Finding work/life balance in today’s busy and highly competitive world could never be described as easy. For most perfectionists, however, it is downright impossible. I see this play out every day when I'm working with busy web and marketing managers who have huge To Do lists and virtually no personal lives.
Topics: web, Content Management, content development, flair interactive, Online Marketing, perfectionism, pareto, development, marketing, content strategy, Miscellaneous, lisa kirschner, principle
Jan 17, 2012 5:00:48 AM
According to Morgan Stanley, mobile marketing is the fastest growing industry in the history of the internet.
Topics: facebook, Online Marketing, email, flair, twitter, marketing, content strategy, social, interactive, Miscellaneous, social networking, mobile marketing, sharing, campaigns, lisa kirschner, mobile
May 15, 2011 5:46:00 AM
If you own or manage a small business and you need an email marketing tool, check out AWeber. It's inexpensive and easy to use, as described by the folks in this video from AWeber's YouTube channel:
Topics: Online Marketing, email, kirschner, flair, vertical response, content, Interesting and Useful Sites, marketing, Product Reviews, interactive, Miscellaneous, constant contact, emaillabs, aweber
Oct 6, 2009 11:09:08 AM
Personalizing content on your Web site is a great way to provide real added value to your users. And the more personally relevant that content is, based on a combination of a specific user's actions or personal information stored about that user, the more valuable it can be. Amazon.com is one of the best examples of how effective this can be. However, setting up your site to dynamically serve pages or content can be complicated--and measuring results can be even trickier.
Topics: Content Management, flair interactive, CMS, flair, marketing, interactive, Miscellaneous, personalization