Before you begin adding customization tools to SharePoint to create a solution for your business, you must understand your company’s business problem. In this article, I cover a few important areas you need to address before you look at technology...
via www.cmswire.com
Hear, hear! I couldn't have said it better myself!
In this CMS Wire article, author Jennifer Mason is really just providing a gentle reminder that "You have to know where you're going in order to figure out how you're going to get there" or "Don't put the cart before the horse."
This is a problem that I see businesses struggling with all the time. I've had dozens and dozens of conversations with clients who really want to select a technology language or tool before they've really determined what they're trying to do.
Study this article carefully if you're planning to customize SharePoint or any CMS. You'll save yourself lots of time and frustration, and your end result will be better because you've taken the time to think through your business goals carefully.
Lisa Kirschner
Managing Director, Flair Interactive Services Inc.
Managing Editor, Content 911 Blog
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Topics:
Content Management,
CMS,
flair,
CMS Wire,
development,
Interesting and Useful Sites,
CMS Tools,
content strategy,
jennifer mason,
interactive,
Miscellaneous,
strategy,
sharepoint,
customize
Looking for a new email marketing program for your startup or SMB?
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Topics:
web,
Content Management,
Online Marketing,
flair,
email marketing,
vertical response,
Interesting and Useful Sites,
content strategy,
Product Reviews,
Miscellaneous,
constant contact,
top ten reviews,
icontact,
mailchimp
Most of my clients tell me at the beginning of a project that they'll write all of the content for their web sites, landing pages, blogs, newsletters and other online marketing efforts themselves. I always take this piece of info with a grain of salt, because it usually never happens. Deadlines come and go, clients promise that the content is "almost done," but it never comes to fruition. Nine times out of ten, they eventually hand off all of the content development to us here at Flair.
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Topics:
web,
Content Management,
content development,
Online Marketing,
flair,
Interesting and Useful Sites,
content strategy,
interactive,
Miscellaneous,
energy,
writer's block
Flair Interactive is a web agency specializing in content management, but we often receive questions about exactly what we do for our clients.
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Topics:
web,
Content Management,
content development,
Online Marketing,
kirschner,
CMS,
flair,
design,
development,
content,
content strategy,
interactive,
Miscellaneous,
information architecture,
usability,
social networking,
services,
E-commerce
If you own or manage a small business and you need an email marketing tool, check out AWeber. It's inexpensive and easy to use, as described by the folks in this video from AWeber's YouTube channel:
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Topics:
Online Marketing,
email,
kirschner,
flair,
vertical response,
content,
Interesting and Useful Sites,
marketing,
Product Reviews,
interactive,
Miscellaneous,
constant contact,
emaillabs,
aweber
Fantastic video from my former colleague Jim Lecinski, who is now the Managing Director of U.S. Sales at Google, about the tremendous shift that has occurred in marketing during the last few years:
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Topics:
Content Management,
content development,
Online Marketing,
flair,
content,
Interesting and Useful Sites,
content strategy,
interactive,
Miscellaneous,
google,
jim lecinski,
marketers,
publishing,
Industry Leaders
Want to know how to install a template for your Joomla 1.5 web site? In this video, I'll show you how to do it in 10 minutes or less.
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Topics:
Content Management,
template,
kirschner,
flair,
development,
joomla 1.6,
CMS Tools,
drupal,
interactive,
Miscellaneous,
joomla 1.5,
wordpress
The February issue of the Joomla! Community Magazine is available now at the Joomla! site:
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Topics:
Content Management,
flair interactive,
Online Marketing,
CMS,
development,
Interesting and Useful Sites,
CMS Tools,
joomla,
Miscellaneous,
joomla community,
lisa kirschner,
website
Interested in designing an app or web site for the iPad or iPhone, but running short on ideas? Browse the iOSpirations iPad and iPhone Design Inspirations gallery:
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Topics:
flair interactive,
Online Marketing,
design,
development,
Interesting and Useful Sites,
content strategy,
iphone,
Miscellaneous,
web development,
ipad,
lisa kirschner,
website,
IOS,
mobile
Check out this interesting white paper from the Gilbane Group, "Taking Online Engagement to the Cloud."
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Topics:
Content Management,
flair interactive,
gilbane group,
cloud computing,
Interesting and Useful Sites,
CMS Tools,
Miscellaneous,
web site,
web development,
lisa kirschner,
website
