JUMP START Blog and Online Community

The wealth of knowledge available to internet users is nothing short of dumbfounding. You can literally, for better or worse, learn how to do anything online. It really is amazing.

But even with the plethora of information out there, finding valid and thorough content that’s actually useful and has purpose often seems overwhelming. I find I have my handful of “go-tos” who don’t let me down. Time after time, I trust I can search my good ol' standbys.

Say I have a question about content marketing – HubSpot has always got my back.

If I wonder “what time should I promote my blog across social channels?”…Social Media Examiner to the rescue.

Wonder what Google’s up to these days, or what all that hype about “Mobile-First” really means? Hey, Search Engine Land! 'Sup, Moz?!    

My point? Unless you have your own trusted go-tos, it can be a long, lonely trail of uncertainty. And in the abundant dark abyss of the web, we don’t always have the time to seek out our answer (let alone TRUST what we find).

You could spend hours looking at page after page of search results, and not really be sure about the advice you’re getting. It can be frustrating.

At Flair, we pride ourselves on the content we put out there – you know that if it has the Flair stamp of approval, you can trust it.

Our marketing library is chock full of resources intended to help you become better.

• Better at digital marketing
• Better at social media
• Better at designing (or redesigning) your website
• Better at SEO
• Better at lead gen
• Better at analyzing your metrics to see what’s working (and what’s not!)

Back in 2012, MOZ posted a great blog and video about how to delight the pants off of your community. 

It had some helpful tips, including:

• Give them points/thumbs up/stars
• Thank them
• Be human
• Show personality
• Make it easy
• Take it to email
• Take it offline
• Make it personal

This quote from a German proverb says it all...

I've seen a ton of online marketers and business owners spend countless hours on their marketing efforts, only to throw their hands up in frustration and say, "I don't understand what I'm doing wrong!" Do any of these symptoms sound like you?

• You've spent money on every online marketing tactic out there, but none of them get you the results that you need
• You try to stay up-to-date about the newest online marketing trends and best practices, but you barely have time to do your real job or actually implement anything due to all of that time spent learning
• You spend a lot of time writing blog posts, social media posts and other content, but you're never really sure which ones are paying off or which ones are a giant waste of your time
• You've hired a writer, online marketer or freelancer in the past, but they can't seem to connect with your audience or speak their language
• You're attracting a lot of traffic and leads, but they're not the right kinds of leads or they're not converting into paying customers
• You and your team clear your schedules for big marketing campaigns every few months, but they never pay off so you don't make marketing a priority

Well folks, if that's you, then I'm happy to tell you that there IS a better way!

There’s no denying that marketing a small business can be a challenge during any time of the year.  There are certain times, however, when that challenge seems almost insurmountable.  The holidays are a notoriously busy time for businesses and marketers, and it’s so easy for your message to be lost in all the noise. Another crazy time for marketing happens to be right around the corner:  back to school season.

It's happened to every single one of us. You go online for a specific reason and 30 minutes later, you find yourself reading random news articles, watching YouTube videos or looking at a recipe because you came across a photo of a mouth-watering dessert.

The world of online content has amplified the human inclination to shift our attention to new and unanticipated directions. One click is all it takes to jump from one topic to another, prompting your mind to roam in a completely different context.

The fact of the matter is....EVERYONE—including publishers, media outlets, businesses, non-profit organizations, entertainers and bloggers—is competing to get that click.

For two innovation-packed days in New York City, renowned speakers including bestselling author, Seth Godin; Marketo CEO, Phil Fernandez; Moz co-founder, Rand Fishkin; and SEER Interactive founder, Wil Reynolds take the stage at the only industry conference addressing the shift to blend content, SEO, and social into web presence management. 

Having a website for your business in today's world is crucial. Almost every business, no matter how big or small, must have an online presence to reach buyers in this digital age.

Shockingly, a recent survey* reported that up to 40% of small-to-medium sized businesses still do not have a site. Being solely on social media just doesn't make the cut. A website is an essential piece of your online marketing strategy.

We're excited to announce that we've created several new packages for our most popular services. But don't worry...here at Flair, we don't believe in a "cookie cutter" approach. We utilize time-tested methods and processes that can be carefully adjusted and personalized for every one of our customers. Our packages are designed to get you up and running quickly. 

Want to stay up-to-date on the latest best practices, trends, guidelines and tips in online marketing?

Access Flair Interactive's new Marketing Library web page! You'll have instant access to ebooks, guides, checklists, tip sheets, webinars and other helpful resources on this newly created page.

We'll be constantly adding additional resources to the library, so bookmark the page and come back often! You can also subscribe to our mailing list to get notified every time we create a new marketing resource.

Join over 3,000 fellow marketers at the online mega-conference designed to empower and inspire you with social media marketing tactics. The event, brought to you by Social Media Examiner, brings over 45 of the world’s top social media marketing pros - LIVE from your computer wherever you are in the world!