JUMP START Blog and Online Community

    Viral Content is King!

    Posted by Stephanie Bach

    Oct 27, 2009 5:07:00 AM

    Here's a GREAT article on viral content, and why it matters beyond social media circles:

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    Topics: web, viral content, Content Management, content development, flair interactive, Online Marketing, seth godin, flair, content strategy, social networking, blog

    Why Content Matters

    Posted by Stephanie Bach

    Oct 1, 2009 10:25:00 AM

    We live in an era of 'raging' content. Access and availability, and the speed at which we enjoy them, is commonplace. We blog, we tweet, we text--and in those spaces use language and abbreviations that would make Strunk and White roll over in their graves.

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    Topics: Content Management, content development, flair interactive, Online Marketing, CMS, flair, content strategy, information architecture, usability

    Interactive marketing has finally come of age

    Posted by Lisa Kirschner

    Jul 26, 2009 10:42:00 AM

    Josh Bernoff, one of the brilliant folks from Forrester Research who co-authored the book Groundswell: Winning in a World Transformed by Social Technologies, has posted an interesting article about a five-year interactive marketing forecast that they recently published:

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    Topics: flair interactive, Online Marketing, CMS, interactive marketing, drupal, joomla, day communique, interwoven, wordpress, social networking, sharepoint, bernoff, hot banana, teamsite, vignette, groundswell

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