Revenue from U.S. Internet advertising beat broadcast television advertising for the first time in 2013, driven by a surge of spending in mobile ads.
Digital ad sales in the U.S. reached $42.8 billion, up 17% from 2012, according to data complied by the Interactive Advertising Bureau (IAB) and prepared by PwC U.S.
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Topics:
Online Marketing,
internet ad sales,
internet
Twitter has recently rolled out two new mobile features that make photos on Twitter more social. One is photo tagging, which lets you tag the people in your photo; the other is the ability to include up to four photos in a Tweet.
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Topics:
Online Marketing,
twitter,
social media
Creating content on a regular basis can be a real struggle for almost everyone. At times, it can even be very frustrating when you can’t think of anything clever or engaging to post on your businesses social media sites.
Flair Interactive Services has created a list of content ideas to help inspire you on future social media posts.
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Topics:
facebook,
Online Marketing,
twitter,
linkedin,
social media
Join the American Marketing Association and ReadyTalk on April 25th for the Webinar "Making it Count: A Guide to Content Marketing Analytics".
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Topics:
Online Marketing,
Webinar,
Content Marketing,
Analytics
Twitter recently announced that a new profile design is coming very soon and has already been made available to a small group of users.
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Topics:
Online Marketing,
twitter,
social media
Last week, Vine, the video-sharing social network, introduced private messaging.
Vine messages allow users to send private video and text messages to individuals or groups of Vine users.
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Topics:
Online Marketing,
Video Marketing,
Vine
LinkedIn recently introduced two new resources to assist businesses in their content marketing efforts: Content Marketing Score and Trending Content. One tool will help you measure your company's success and the other will give you insight into what successful content looks like, giving you much more context into being successful on LinkedIn than was previously available on the platform.
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Topics:
Online Marketing,
linkedin
Did you know that nearly 40% of US companies use blogs for marketing purposes, and companies that blog have 55% more website visitors?
The facts speak for themselves. Data clearly shows that blogging directly correlates to better business results. In this ebook, we walk you step-by-step through the blogging fundamentals and show you how to start reaping the benefits of this marketing channel.
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Topics:
Online Marketing,
content,
marketing,
blog,
blogging
Global Strategic Management Institute (GSMI) has announced the latest social event, Social Media Strategies Summit (SMSS), now running for its third successful year in Chicago April 29th - May 1st, 2014.
This year’s Chicago SMSS will be a full three days - offering relevant case study examples, interactive workshops and engaging sessions to boost your social media marketing efforts and reach your company’s business goals.
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Topics:
Online Marketing,
marketing,
marketers,
social media
Celebrating its 10th Anniversary this June 10-13, the Internet Retailer Conference & Exhibition is the flagship event of the e-commerce industry. A gathering of retail trailblazers across every industry segment, IRCE is the event to network with and learn from industry leaders of all sizes.
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Topics:
Online Marketing,
marketing,
Conference