One key tip that B2B professionals need to be aware of is that the company website should function as an additional sales person. While this may not be news to some, to others it actually is, and it is certainly not a healthy stance to have the attitude that a company website should be passive.
Your company website is interacting with clients and prospects on a daily basis. It offers in formation and serves as a resource for customers and your prospects. If you are not treating your website as though it were an extension of your sales team, then you are neglecting to make the most of a potentially very valuable resource.
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Topics:
Online Marketing,
marketing,
website,
Sales
Marketers have a lot to do these days - especially with the fast-paced world of digital marketing and its ever-changing technological advancements and improvements.
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Topics:
Online Marketing,
marketing,
marketers
The # symbol, called a hashtag,
is any word or phrase with the # symbol immediately in front of it.
This symbol turns the word into a link that makes it easier to find and follow a conversation about that topic in recent years, on Twitter. Now this little symbol can connect conversations on Twitter, Facebook, Tumblr, Instagram, Google+ and Pinterest.
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Topics:
Online Marketing,
content,
social media,
Hashtags
Do you know what specific types of content you should create to attract more traffic to your site?
How about if you want to nurture your existing leads into paying customers?
Any idea when you should create a blog versus setting up landing pages or redesigning your web site?
If you don't know the answers to these questions or if you're having a hard time attracting traffic, generating leads or converting leads in to paying customers, we can help.
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Topics:
content development,
Online Marketing,
marketing,
content strategy,
Flair Products
Studies show that 73% of executives don’t believe that marketing drives awareness and
revenue. As marketers, we have to make sure that we can prove the ROI of our marketing efforts.
Do you know which metrics actually matter to your boss?
Our free marketing metrics cheat sheet includes:
• Six marketing metrics that prove the value of your marketing efforts
• Formulas and examples to help you calculate your own metrics
• Explanations and scenarios of why these metrics are important and how to interpret them
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Topics:
Online Marketing,
marketing,
Miscellaneous,
Flair Products
Would you like to get better results from your email marketing campaigns? You could be missing out if you don't apply the right techniques - but where do you begin?
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Topics:
Online Marketing,
content strategy,
Flair Products
You may have great content but if no one is seeing it, what is the point? While there are many ways to get the word out, new tools on the market help marketers get their content out to more places on the web. Places where audiences are already interacting with like-minded brands — to generate engagement that will (hopefully) result in more buyers, supporters, and community members.
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Topics:
content development,
Online Marketing,
content strategy
Are you in the market for a new inbound marketing agency, but scared to death that you're going to make the wrong choice? There are many marketing agencies out there, but it can be difficult to determine which one is the right fit for your company.
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Topics:
content development,
Online Marketing,
Miscellaneous,
social networking,
Flair Products
Social media is an important part of today’s marketing campaign, but it can be time consuming. Without the right tools, you may not be accomplishing what you set out to do. Here are 4 social media tips that are worth acting on.
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Topics:
Online Marketing,
content strategy,
social networking
Video marketing is a great way to interact with your customers and give a personal side to your business and brand. However, in order to see a real return on your investment into video marketing you need your videos to go viral. There are 100 hours of videos uploaded every minute onto YouTube, so how do you set your videos apart to get the views you need and the chance to send them viral?
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Topics:
content development,
Online Marketing,
social networking
