Are you a small business owner or web manager? If so, how is your business doing?
Are you a small business owner or web manager? If so, how is your business doing?
Topics: promote, videos, Content Management, content development, flair interactive, Online Marketing, viral, development, marketing, business, online, content strategy, Miscellaneous, social networking, lisa kirschner, youtube
Search engine optimization (SEO) should be an integral part of every business owner's or web manager's marketing arsenal. You can significantly boost your traffic, conversions and sales by following the right SEO methods and techniques, which I've described below.
Topics: spiders, meta data, relevance, search engine, Content Management, content development, flair interactive, sef url, Online Marketing, development, content strategy, SEO, Miscellaneous, social networking, site map, optimization, lisa kirschner
Wondering what a blog is and why you'd need to use one for your business? Blogs for business can be very profitable, but you need to understand how to create one and optimize it to see good results.
Topics: content development, blogs for business, Online Marketing, flair, CMS Tools, content strategy, blogger, social, interactive, SEO, Miscellaneous, networking, wordpress, social networking, typepad, blog, blogging, lisa kirschner, weblog
Posted by Lisa Kirschner
Jan 31, 2012 3:52:26 AM
Have you ever tried mind mapping? If not, I highly recommend it, whether you're a content strategist, business analyst, web manager or online marketer.
Topics: brainstorming, content development, Online Marketing, flair, mind mapping, content strategy, interactive, software, Miscellaneous, lisa kirschner
In the B2C environment, most customers tend to do a bit of online research before actually placing an order, and the same is equally true--if not more so--with B2B customers.
Topics: leads, Online Marketing, flair, interactive, Miscellaneous, web site, lisa kirschner, convert
Finding work/life balance in today’s busy and highly competitive world could never be described as easy. For most perfectionists, however, it is downright impossible. I see this play out every day when I'm working with busy web and marketing managers who have huge To Do lists and virtually no personal lives.
Topics: web, Content Management, content development, flair interactive, Online Marketing, perfectionism, pareto, development, marketing, content strategy, Miscellaneous, lisa kirschner, principle
According to Morgan Stanley, mobile marketing is the fastest growing industry in the history of the internet.
Topics: facebook, Online Marketing, email, flair, twitter, marketing, content strategy, social, interactive, Miscellaneous, social networking, mobile marketing, sharing, campaigns, lisa kirschner, mobile
As 2011 comes to a close, we at Flair are getting slammed with frantic calls from potential clients who want to know why they've seen a decrease in traffic to their site during the last few months. While Google's Panda update (a change to their algorithm earlier this year) may not be the cause of all traffic changes, it's certainly had a huge impact on many sites and businesses this year.
Topics: ranking, Content Management, content development, Online Marketing, kirschner, lisa, flair, panda, development, Interesting and Useful Sites, content strategy, interactive, SEO, Miscellaneous, google, serp, search engine optimization
Posted by Lisa Kirschner
Jul 12, 2011 12:35:00 PM
Looking for a new email marketing program for your startup or SMB?
Topics: web, Content Management, Online Marketing, flair, email marketing, vertical response, Interesting and Useful Sites, content strategy, Product Reviews, Miscellaneous, constant contact, top ten reviews, icontact, mailchimp
Most of my clients tell me at the beginning of a project that they'll write all of the content for their web sites, landing pages, blogs, newsletters and other online marketing efforts themselves. I always take this piece of info with a grain of salt, because it usually never happens. Deadlines come and go, clients promise that the content is "almost done," but it never comes to fruition. Nine times out of ten, they eventually hand off all of the content development to us here at Flair.
Topics: web, Content Management, content development, Online Marketing, flair, Interesting and Useful Sites, content strategy, interactive, Miscellaneous, energy, writer's block
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