JUMP START Blog and Online Community

Julie Elliott shares information about healthy recipes, eco-friendly living, essential oils and more with her readers in her engaging healthy lifestyle blog,Treehuggerlife.net. She asked Lisa Kirschner to provide an evaluation of her blog to help her identify areas in need of improvement as she begins to think about a web site redesign. 

Check out the video below for helpful tips about how simple changes can really go a long way toward increasing usability and user engagement.

I was just reading an article by our friends over at Hubspot called 8 Rookie Mistakes That Will Ruin Your Website Redesign, and I found myself cheering out loud. Seriously. This blog post is SO on target regarding mistakes that I've see people making over and over again during my last 20 years in online marketing and web development.

As author Jami Oetting notes, website redesigns involve a lot of moving parts and it can be overwhelming to someone who's never been involved with that kind of project before. (Heck, it can overwhelming to people who HAVE been involved with redesigns!)

We see clients every day who dive headfirst into a redesign and don't really stop to think about all of the details. I guarantee that if you stick to the 8 suggestions offered in Oetting's blog post, you WILL see better results from your redesign project--not just during the chaotic, stressful days of the project itself, but for many months and even years after your site launches. It's all about building a solid foundation with a well-planned site and a carefully crafted marketing strategy that is reflected in every area of your new site.

Getting ready to redesign your website in 2015?

Make sure you're doing the right things to drive traffic to your site as soon as possible after it launches by reading our new ebook.

We've partnered with Hubspot to create "10 SEO Mistakes to Avoid During Your Next Website Redesign", a free ebook that will help you better understand where you should focus and what SEO tasks aren't worth your time, budget and effort.

Does your web site help you meet your marketing goals, such as attracting more traffic, generating better leads and converting your visitors into paying customers? If not, you should learn more about inbound marketing.

How your web site looks is important, but how it works is even more important! When the two work hand in hand, it's a recipe for success.

Our new "10 Steps to Turn Your Web Site into an Inbound Marketing Machine" white paper will show you ten simple steps that you can take to make sure that your web site PERFORMS. Don't skip these steps during your next redesign or web site development project.