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The world of SEO moves pretty fast, and in the words of Ferris Bueller, if you don't stop and look around once in a while, you could miss it. That's why we put together a weekly roundup for you.

Up this week? The top SEO news we think is the most share-worthy. Read on for everything (important) that happened this week in the mysterious, wonderful world of SEO.

SEO is a game you don't want to lose. Want to keep up with the ever-changing news in the confusing world of Search Engine Optimization? We've got'chur back with our weekly roundup - check out our picks for the top five SEO news stories that came out in the last week. 

1. A checklist: Important SEO points to cover in a content campain (Search Engine Land)
   You know we love a good checklist...this week Search Engine Land's handy list is a must-read. Anything you're missing in your content campaigns? (Shameless plug: Flair can help...).
2. How to conduct pre-research for SEO keywords (Forbes)
   If you fail to plan, you plan to fail. Learn the down and dirty of getting ready to conduct your keyword research. One of the most misunderstood aspects of SEO, and a step we find so many clients totally missing, keyword research is an absolute MUST in your SEO efforts. 

SEO moves faster than a speeding bullet - what works one month may hurt you the next. And with Google's never-ending updates to their algorithm and ranking factors, you can't afford to not keep up with the times. Did you miss out on the top news stories this week? Don't you worry...Flair's got your back. Read on for the top five SEO news articles we thought were worth pointing out from this last week. 

1. Best ways to improve your SEO and why you need to do it (Forbes)
   Forbes regularly posts on the most current and updated SEO news, and this article (coupled with the noteworthy contributors) doesn't disappoint. Get tips and thoughts from 15 members of the Young Entrepreneur Council - they're some of the brightest minds in biz. And they make some quick-hit-win suggestions that reinforce what we say all the time (like create authoritative content, post consistently and flesh out your meta data).
2. Supercharging your SEO with AI: Insights, automation and personalization (Marketing Land)
   AI is here, and it's not going away any time soon. So whether you think it's creepy or cool, check out Marketing Land's exposé on how tech companies are fully embracing AI to become power-houses with their automated robotic SEO strategies. Side note: if you're in the "it's creepy" camp, this article is definitely worth the read, as it has some pretty interesting (not to mention calming) stats and thoughts on the subject. You listen to Pandora? Watch Netflix? You're already deep in the throws of AI.
   

If you want to stay in the know on the best ways you can help your brand, check out our list of the top 5 search engine optimization news updates for this week.

1. Google confirms it shortened search results snippets after expanding them last December (Search Engine Land)

Have you been spending extra time crafting longer meta descriptions for Google search results? It may have been time wasted after all—Google recently confirmed they've shortened the snippets they show in search results, after having increased them just last December.

But if you're already thinking of going back to shorten all your longer meta descriptions, Google says don't worry too much about it - many of the snippets they choose to include in search results are dynamic, pulling from your content on your site rather than from your meta descriptions anyway [TAKE AWAY: content is STILL important...do you need help optimizing strategic onpage content? See how Flair can help you!]