Topics: leads, traffic, Interesting and Useful Sites, Product Reviews, training, conversions, SEO, social networking, linkedin for business, linkedin
Sam Applegate, a developer who apparantly has way too much time on his hands, has created this hilarious mashup video of Matt Cutts:
Topics: flair interactive, Interesting and Useful Sites, SEO, matt cutts, Miscellaneous, google, mashup, lisa kirschner, Industry Leaders
Topics: Online Marketing, introduction to online marketing, content strategy, SEO, money, Miscellaneous, CD, introduction, Flair Products, time
Search engine optimization (SEO) should be an integral part of every business owner's or web manager's marketing arsenal. You can significantly boost your traffic, conversions and sales by following the right SEO methods and techniques, which I've described below.
Topics: spiders, meta data, relevance, search engine, Content Management, content development, flair interactive, sef url, Online Marketing, development, content strategy, SEO, Miscellaneous, social networking, site map, optimization, lisa kirschner
Wondering what a blog is and why you'd need to use one for your business? Blogs for business can be very profitable, but you need to understand how to create one and optimize it to see good results.
Topics: content development, blogs for business, Online Marketing, flair, CMS Tools, content strategy, blogger, social, interactive, SEO, Miscellaneous, networking, wordpress, social networking, typepad, blog, blogging, lisa kirschner, weblog
As 2011 comes to a close, we at Flair are getting slammed with frantic calls from potential clients who want to know why they've seen a decrease in traffic to their site during the last few months. While Google's Panda update (a change to their algorithm earlier this year) may not be the cause of all traffic changes, it's certainly had a huge impact on many sites and businesses this year.
Topics: ranking, Content Management, content development, Online Marketing, kirschner, lisa, flair, panda, development, Interesting and Useful Sites, content strategy, interactive, SEO, Miscellaneous, google, serp, search engine optimization
SitemapXML (http://sitemapxml.net) is a Web-based tool made by Hiox India that allows users to quickly and easily generate a sitemap without downloading any software. You'll need to enter the URL for your site, the last date it was modified, the frequency at which it changes and an email address if you want to receive the sitemap via email. SitemapXML generates Entensible Markup Language (XML), Resources of a Resource (ROR) and text sitemaps that can be used by a number of different search engines.
One of Lisa's latest articles about Web development on BrightHub. This article lists several tools that you can use to create sitemaps for Google and other search engines.
Topics: ROR, generator, Online Marketing, sitemap, development, Interesting and Useful Sites, XML, content strategy, SEO, Miscellaneous, google, search, wonderwebware, vigos, sitemapxml
It seems that everyone is playing the SEO game these days, and with all the players out there (such as Google, Bing! and Yahoo!), getting swept up in the pay-per-click model can cost big bucks over time. How to make the most of your CMS tool and your budget--and still get great returns from search engine traffic? Start with 'homegrown' tactics before you tackle PPC.
Topics: web, Content Management, flair interactive, CMS, flair, content management system, content, CMS Tools, interactive marketing, content strategy, SEO, search engine optimization
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