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The marketing industry is headed in an exciting direction. As technologies become more efficient and creative strategies become more essential to the success of a business, those who are already tracking current marketing trends will be well prepared for what’s to come. 

It has become standard practice for content creation and distribution to be fully integrated into everyday operations of most businesses. As more focus is placed on the consumer, businesses are developing entirely new strategies dedicated to gaining insight into (and satisfying) their wants and needs.

Though no one can say for certain what’s to come, it seems the digital age of marketing may set new standards throughout the industry with more outlets for distribution and engagement than ever before. Here are a few marketing trends that we’re looking forward to:

Let’s face it – it’s 2016, and more likely than not you’ve heard of Snapchat. Though it’s been around since 2011, only in recent years has Snapchat caught the attention of mobile users, with many businesses only just starting to jump on the bandwagon as a means to tap into this social network’s massive marketing potential. Before you can harness the reach of this latest social experiment, you need to know how it works.  

Let’s take a look and answer some of app’s most basic questions: