Learning and understanding how to develop a strategic, social media marketing plan is a process. It’s kind of like learning how to ride a bike. The task may seem like a scary and daunting thing to jump into, but once you get the hang of it, you’ll never look back. After all, the saying, “It’s like riding a bike,” didn’t just stick because it proved to be an impossible task; we use the saying because once you make the decision to try, progress will just flow.