JUMP START Blog and Online Community

Cheers to three-day weekends and cheers to another weekly roundup. Read on for our top five picks in social media news for the week ending on 8/31/18. 

1. Time saving social media strategies (Forbes)
   The first two sentences sum this baby up...strong social presence plus regular content and engagement with your users can equal quite the reward. But going at it solo (meaning you chose NOT to hire a company to help you) can be a daunting feat. Worth the read, with some great tips on how to implement strategy that works, but that you don't need 27-hours in your day to use. (Plus, writer and CEO/Founder of Studio 15 Jia Wertz is ah--mazing...if you're not following her, you should be!)
   
   
2. It's time to make social media more responsible (Singularity Hub)
   A thoughtful piece on social responsibility. While not quite our typical marketing-focused piece, a good reminder that brands have a responsibility to use social wisely. 

Another week, another roundup. On deck this time, the top social media news that came out in the last week. Read on for everything you may have missed in the world of social media.  

1. How to use LinkedIn lead gen form ads (Social Media Examiner)
   Everything you need to know about LinkedIn's lead generation form ads. Hint: they make it super easy. 
   
   
2. YouTube announces new ways to view VR content through the app (SocialMedia Today)
   Virtual reality is here to stay - and YouTube is preparing to capitalize on it. Check out the latest in how YouTube is leading the charge to win the VR race.
   
   
3. Customers are less satisfied with social media sites (WARC)
   Nothing earth shattering here...people are concerned and "least satisfied" with ads and privacy protection (or lack there-of). Check out which platforms rank the worst, and get some surprising stats on just how underwhelmed users are. 

Social media has single-handedly changed the face of marketing. In an industry that inherently grows and reinvents itself, the addition of social to marketing has added a whole new necessary level of thinking for marketers. We love the fast pace of social, so we're constantly reading to keep on top of our game, but we get it if you took a breather this week.

No worries...here are our favorite stories that came out in the last week. Our weekly top industry news post – this week, social's on deck. Happy reading and happy weekend!   

1. How to solve 3 major social media marketing pain-points that continue to exist (Business 2 Community)
   B2C bridges the gap between just using social media in your marketing, and using it effectively. Learn how to overcome the three biggest pain-points marketers encounter when trying to use social to their advantage – from how to find and utilize time and resources, to validating your ROI (oh, hey boss), to staying on track with your consistency. 
2. Looking for ways to improve your customer engagement on social media? Here are 8 (Entreprenuer)
   Eight rules for using social (and actually engaging, which is really the only point, no?) – from the no-brainers (post a lot, have a personality), to the less traveled path if you're just getting started
   (running promotions and campaigns to encourage engagement).