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Digital marketing is a proven, strategic way you and your brand can stand out from the competition. It’s also something that changes regularly, so you need to do what you can to keep up with industry best-practices.

Didn’t have time to read all the great digital marketing news that came out last week? Have no fear, the Flair weekly roundup is here! 

The top 10 digital marketing tools for 2020 (KnowTechie)
What are your favorite tools to help you manage your digital marketing efforts? KnowTechie breaks down their faves. Can you guess which Flair already uses? (HINT: there are seven)...

These days, if you aren’t marketing your brand, you’re going nowhere, fast.

There’s a saying: if you fail to plan, you plan to fail, and we think nowhere is this more applicable than in marketing.

So what’s the latest in the world of digital marketing? Don’t worry if you haven’t had time to keep up on your marketing news this week (we get it, holiday week and all…).

We’ve got you covered with our weekly roundup of the top news in digital marketing. 

Can your brand benefit from influencer marketing? (Forbes)

Wondering if all the influencer-hype is worth your time? All signs point to yes, according to this Forbes recap. Check out what SocialPublic CEO and co-founder Ismael El-Qudsi thinks about this latest trend in marketing your brand. (Hint: he’s into it).

When it comes to marketing successfully, the only way to do it, is with a plan. Having a customized strategic game plan for your business means that you are utilizing your resources to their maximum capacity. And sometimes that means getting help externally, but usually some expert wisdom, advice and insight is all it takes to get your marketing plan to the next step: successful!

It's all about learning where to focus your time and to get the highest ROI from your marketing efforts. If you try to do that blind, without a plan in place then potential benefits or advantages that you might have in your market might get overlooked, since you might not know how to use the analytics you have or the expensive inbound marketing tool you've paid for. What good are they if you don't have a way to analyze and implement changes?

You need a customized plan that is well-suited for your specific business if you want to gain a better understanding of what needs to be done, how and why.

That's why it's smart to find a collaborative partner to help you gain a better understanding of what needs to happen to execute your marketing plan successfully, and that's when an experienced and savvy digital marketing agency can come in handy. 

 No matter where you land on the marketing spectrum, these helpful infographics will give you some bold new ideas for your 2017 projects and plans:

As digital marketing evolves, new and revisited modern marketing techniques continue to surface. Content marketing now sits at the peak of these rising marketing trends and is projected to play a lead character in more and more organizations’ strategies moving forward.

As you develop your 2017 plan, how are you staying competitive and poised for growth? What contemporary approaches have you built into your 2017 budget? Take a look at these top trends in content marketing and determine what techniques might be a good fit for your organization.

If you need me and my team to help you, we will. We love this stuff!

Here’s how we can help:

http://landing.flairinteractive.net/can-i-help-with-your-inbound-marketing-strategic-plan

Over the last 20+ years, I can't even count how many people have asked me to help them create a strategic marketing plan…

…and too often, I had to say...

"I'm just too busy…" 

As inbound marketers, it’s our responsibility to provide our clients the best-of-the-best in modern, customized marketing services. 

In 2009, we published a "Typical Projects Handled by Flair Interative" blog post and video that described our services. While we still offer all of the services described in that video, our core focus has shifted during the last eight years to focus on inbound marketing. But one thing remains the same...our number-one priority is to deliver high-quality solutions that get results for all of our clients, and we do that by delivering tightly integrated inbound marketing campaigns and services.

To us, marketing tactics shouldn’t be isolated instances. They shouldn’t be disparate solutions to immediate problems or what we like to call short-term, reactive goals. They should be proactive and strategic in nature with both immediate incremental and long-term wins in mind.