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    Top Digital Marketing News of December 2019

    Posted by Lisa Kirschner

    Jan 1, 2020 8:00:00 AM

    Catch up on what you've missed with the latest digital marketing news for December 2019. Here's a recap of some of the most shared, liked and discussed digital marketing content during the last month.

    What is an Inbound Marketing Strategy: The Important Things to Know (Social Media Examiner)
    Our friends at Social Media Explorer explain the basics about inbound marketing, including why personas and content are so important for success.

    Page load time and crawl budget rank will be the most important SEO indicators in 2020 (SearchEngineLand)
    Max Cyrek shares his thoughts about the most critical technical factors you should monitor and resolve in order to see success with SEO in 2020.

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    Topics: SEO, digital marketing, strategic plan, industry news

    VIDEO: Can I help you with your inbound marketing strategic plan?

    Posted by Lisa Kirschner

    Jan 19, 2017 4:15:52 PM

    If you need me and my team to help you, we will. We love this stuff!

    Here’s how we can help:

    http://landing.flairinteractive.net/can-i-help-with-your-inbound-marketing-strategic-plan

    Over the last 20+ years, I can't even count how many people have asked me to help them create a strategic marketing plan…

    …and too often, I had to say...

    "I'm just too busy…" 

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    Topics: Inbound Marketing, strategic plan, strategic marketing plan

    5 Mistakes Even Smart Inbound Marketers Make with Their Strategic Plan

    Posted by Lisa Kirschner

    Dec 26, 2016 1:41:15 AM

    Are you starting to panic because you don't have a strong strategic plan in place for 2017? Don't worry--you're not alone! 

    We've been leading inbound marketing projects and campaigns for our clients for more than four years, and we've found that most inbound marketers don't have a formal strategy or plan in place...and those that do aren't really sure if they're headed down the right path. Also, we've noticed that most inbound marketers tend to make the same mistakes, regardless of role, industry or level of experience with inbound marketing.

    Our team of content strategists and inbound marketers has identified a list of the top five mistakes that we've seen inbound marketers make over and over and over again, and we're sharing it with you so you can save yourself a lot of time, money and headaches. Trust us when we say that taking shortcuts now will cost you more later.

    So without further ado, here's our list of the five mistakes that you shoud avoid when creating your 2017 inbound marketing strategic plan:

    Read More

    Topics: strategic plan, marketing plan

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