JUMP START Blog and Online Community

#TBT: Marketing strategies: They won't buy without these 6 elements

May 10, 2018 7:30:00 AM

In this week's #TBT post, we take a look back at Digital Marketer's 2013 blog "They won't buy without these 3 elements (and they won't even know why)."

What are those three magical marketing strategies?

1. Social proof - you don't have to prove you're trustworthy if others clearly trust you

2. Scarcity - the theory of "you didn't know you needed it until you couldn't have it"

3. Sensory language - the power of language and how the brain responds

Topics: social media, tips, Content Marketing, Inbound Marketing, tbt, social media marketing, throwbackthursday

#TBT: How to create a modern social media strategy

Posted by Kristin Muckerheide

Apr 26, 2018 7:45:00 AM

Back in 2014, we wrote a blog post that offered a few social media tips. Four years later, social media is as important as ever.

In our last blog post, we noted that the majority of marketers use social media for:

customer loyalty
improving SEO
brand recognition and
to drive sales

Social media can also be a great way for your potential customers and leads to get to know you and your company. Often, potential customers may be interested in what you do and want to know more, but they don't feel comfortable enough to reach out yet. When you give them a little peek into your company, they'll start to get more comfortable and may reach out themselves to start a conversation.

Topics: social media, tips, tbt, social media marketing, throwbackthursday

#TBT: 3 ways to delight your online community

Posted by Kristin Muckerheide

Apr 19, 2018 7:30:00 AM

Back in 2012, MOZ posted a great blog and video about how to delight the pants off of your community.

It had some helpful tips, including:

Give them points/thumbs up/stars
Thank them
Be human
Show personality
Make it easy
Take it to email
Take it offline
Make it personal

Topics: Online Marketing, social media, tips, Inbound Marketing, inbound, tbt, throwback thursday

10 Easy Tactics to Create Killer Blog Post Titles

Posted by Hummad H

Dec 4, 2016 4:55:49 PM

So you’ve written a killer blog post, you’ve done the research, it’s insightful and even funny but…no one is reading it. Why?

You probably haven’t paid a lot of attention to the title of your blog, but it's arguably the most important component of your blog post. A catchy and attention-grabbing title draws your readers in and tells them what to expect.

According to Copyblogger, “Eight of ten people will read a title, but just two of ten readers will continue reading the article.”

So how to reach those other eight? You’ve got to write irresistible titles to grab more potential readers.

We’ll show you how to do just that with 10 incredibly easy tactics that can help you improve your blogging skills, so you can write juicy and captivating titles that draw an audience. Before we get to the good stuff, you need to learn why it’s crucial to craft a title.

Topics: writing, content analysis, blog, blogging, tips, increase traffic