JUMP START Blog and Online Community

Did you miss my livestream today?

Check it out on Facebook now to learn five specific ways we helped Freestyle Solutions attract more traffic and get more leads:

• Generating multiple types and formats of content more easily and effectively
• Promoting the content that you already have

Not getting as much traffic as you need to meet your marketing goals or grow your business? Here are five ways that you can start to drive more traffic to your website without a ton of effort.

1) Blog more
Don't like blogging? I don't want to hear it! This is, hands down, THE best way to get more traffic quickly and easily — but the key is that you shouldn't write long, "salesy" blog posts that push your products or services. Instead, offer helpful tips, ideas, news or content that helps your prospects solve their problems and provides real value to them.

You know how all of those so-called "marketing experts" are telling you that they know the ONE guaranteed way for you to increase traffic or generate more leads and conversions online?

Or do you ever feel like you can't keep up with the latest industry terms and "sure-fire tactics" that everyone insists are the ONLY way to go to increase traffic, leads and conversions? It's enough to make your head spin sometimes.

Here at Flair, we don't offer a cookie-cutter or one-size-fits-all approach and we don't rely on one approach for our own internal marketing efforts either. However, we do carefully track what we're doing to determine which tactics, campaigns and content work best for our own particular audience and business, just as we do with our clients.

That's why some metrics from a marketing campaign that we did this week really caught our attention. Yesterday (Thursday, June 1 2017), we published a blog post with an infographic titled "5 quick ways to improve your SEO and rankings" at 2:09 p.m. We then shared it on all of our social media channels and boosted the post for $63 (a max of $9 per day for 7 days), choosing to show it to people who fit our target audience for that particular service (owners and managers at small businesses within the U.S., Canada, the United Kingdom and India).

A little over a year ago, we wrote about the top ways to increase your web traffic.  It should come as no surprise that in today’s ever-changing digital world, marketing techniques have come even further.  Attracting web traffic is an ongoing process.  So, it’s time to revisit these tactics in our most modern, technologically advanced era.  

If you own or operate a website, you understand how important it is to monitor your web traffic numbers. So, what would you do if you found yourself facing a sudden steep drop in your organic search traffic?  The first logical step in recovering from this kind of hit is to find out why it happened in the first place.  Here are a few of the most common reasons that we see clients suffer from a drop in organic traffic numbers:

Whether we approach the topic from the perspective of personal or professional use, most of us have a pretty good understanding of the pecking order of our favorite social media outlets. 

Even with all of the algorithm changes and threats to business owners, Facebook still reigns as king among social butterflies and marketers alike. Running a close second is Twitter, which is then followed by Instagram, Pinterest, LinkedIn, and Google Plus. 

Using these platforms in a way that maximizes your company’s reach takes practice and dedication, but first, it’s important to understand that each of the social channels has its own peak hours, patterns of use, and user behaviors.

We’ve all heard the saying, “if you build it, they will come,” and it’s safe to say that a lot of businesses owners and marketers rely on this theory as it relates to their business and website.  Unfortunately, though, that approach isn’t going to get you very far in the world of web traffic and blogging. 

There are a number of factors that affect your website traffic and the visibility of your blog posts.  If you’re posting regularly but still failing to see an increase in traffic, consider the following traffic influencers:

Traffic is essential to a website's success, whether it is a stand-alone ecommerce store or a complement to brick-and-mortar operations.  Web traffic creates exposure for your brand and in many cases, it also drives revenue. 

The elusive piece of this puzzle, however, is how you should go about attracting visitors to your site. There are countless ways to do this, some of which are not always ethical or productive. So before you purchase website traffic or consider any other similar desperate measures, give these tried-and-true methods a try:

Want to attract high-quality traffic that converts? Follow these five steps and you'll be seeing more traffic and higher conversions in no time. Remember that consistency and frequency are KEY!

Looking for ways to ramp up your web site traffic quickly and easily? I often hear from folks who think that they need to do full-scale web site redesign to get more traffic—but more often than not, that's just not the case!

There are a lot of ways that you can significantly increase your monthly visits without spending thousands of dollars on a redesign. Check out my top five suggestions for driving more visits below.

1. Blog frequently

This is the #1 step that I recommend to almost all of my clients who want to increase traffic. Blogging is hands-down the best way to attract new visitors to your site. It's quick, it's easy and it attracts better than any other inbound marketing tactic.