JUMP START Blog and Online Community

Everyone is creating some kind of content, so much so that that the online marketplace is saturated and has become a very crowded place. It's also an environment where old-school methods of marketing cease to be effective, so it's time to put marketing activities like cold calling behind you and tap into the power of content marketing.

Obviously, you have to create valuable content before you can promote it. But how do you create remarkable content to get their attention? Check out this awesome video from Hubspot, which gives you step-by-step instructions to make content the key to your success online.

Topics: viral content, web content, Content Marketing, marketing campaigns

The world is undoubtedly in some emotional turmoil right now.

Whether wanted or not, emotion stirs up a great deal of visibility. It ignites—and in
some cases—even drains energy. While political campaigns are the typical catalysts for stirring up feelings around a particular topic, corporate marketing campaigns can be equally fueled by emotion.

More and more companies are pulling the emotional trigger to create more relevance, context, and connection with their audiences. And as suggested by Beth Comstock, Vice Chair for General Electric, their efforts aren't going unnoticed.

In recognition of a very passionate political landscape right now, here are some of the most emotional marketing campaigns over the last few years. Get out your tissues. While effective and compelling, as you'd expect, they're not always easy to watch.

Topics: content development, copywriting, web content, Content Marketing, marketing campaigns, email automation, online advertising

As digital marketing evolves, new and revisited modern marketing techniques continue to surface. Content marketing now sits at the peak of these rising marketing trends and is projected to play a lead character in more and more organizations’ strategies moving forward.

As you develop your 2017 plan, how are you staying competitive and poised for growth? What contemporary approaches have you built into your 2017 budget? Take a look at these top trends in content marketing and determine what techniques might be a good fit for your organization.

Topics: viral content, interactive marketing, content strategy, web content, Content Marketing, Inbound Marketing, marketing strategy, influencer marketing, marketing campaigns, strategic marketing plan, user generated content

Hubspot reports that "marketers who prioritize blogging are 13x more likely to achieve a positive ROI on their efforts."

Those are great odds and definitely worth pursuing.

If you haven't started a blog for your organization, now is a good time to do so. To get you started, here is a step-by-step guide to developing and posting a blog through Hubspot. 

Topics: content development, web content, blog, blog posting, blog training

 

What better way to come out of the holidays than to focus even more on food?

Food and beverage manufacturers, distributors and service providers are always clamoring for new ways to better differentiate their products in a consumer-driven, health conscious, and safety- and sustainability-focused market.

Since 2016 brought some tasty and creative food and beverage marketing campaigns to the table, we thought we’d share some choice take-aways with you. Here are the top 5 campaigns of 2016.

Topics: viral content, web content, Content Marketing, Inbound Marketing, marketing campaigns, beverage marketing, instagram marketing, online advertising, food marketing, food and beverage marketing

Whether B2B, B2C, SaaS, cloud-based software or consulting services, the tech sector is leading the pack in terms of progressive and innovative marketing campaigns and approaches. They're trendy, provocative and mold-breaking tones and tactics command attention and pave the way for other business sectors. As such, we've pulled together a handful of our top 5 tech-based marketing videos from 2016.

Keep in mind, we recognize that the majority of technology-based companies don't have interminal budgets like these forerunners. These are still brilliant representations of companies that see their products and services the way their customers see them, and not the reverse. Even the smallest tech company can learn from these examples. What can you do to mimic their success on a smaller scale or with your current resources?

Topics: viral content, web content, Content Marketing, commercial video, marketing campaigns, online advertising

Albert Einstein once said, "If you can't explain it to a 6-year-old, you don't know it yourself."

I realize this quote is somewhat overgeneralized and oversimplified. If you’re selling a groundbreaking medical device to a neurosurgeon, you’re bound to use technical four-syllabled—and beyond—words that aren’t necessarily rolling off of the tongues of most 6-year olds, or even most adults for that matter.

No, this quote is more about simplicity. Your knowledge of a product or service isn’t based on your ability to use gargantuan (see, it’s easy to do) words. It’s your ability to translate the essence and value of that product or service at the most basic level so that it’s easily digested by all of your audiences.

Sounds simple, right? Pun intended, but no…simplicity is not always as easy as it sounds. Here are some great examples of messaging simplicity at its finest:

Topics: content development, copywriting, web content, Content Marketing, marketing campaigns, email automation, online advertising

The term “marketing automation” is well on its way to becoming a marketing industry buzzword, and rightfully so.  At this point, if you are an entrepreneur or business owner of any kind, you’ve surely heard the phrase used a time or two. So, by now, you must be wondering what all the fuss is about.

Topics: email marketing, web content, Content Marketing, Inbound Marketing

If you own or operate a website, you understand how important it is to monitor your web traffic numbers. So, what would you do if you found yourself facing a sudden steep drop in your organic search traffic?  The first logical step in recovering from this kind of hit is to find out why it happened in the first place.  Here are a few of the most common reasons that we see clients suffer from a drop in organic traffic numbers:

Topics: traffic, SEO, web content

Topics: writing, Content Management, CMS, content strategy, joomla, Miscellaneous, web content, editing, hot banana