JUMP START Blog and Online Community

I was just reading an article by our friends over at Hubspot called 8 Rookie Mistakes That Will Ruin Your Website Redesign, and I found myself cheering out loud. Seriously. This blog post is SO on target regarding mistakes that I've see people making over and over again during my last 20 years in online marketing and web development.

As author Jami Oetting notes, website redesigns involve a lot of moving parts and it can be overwhelming to someone who's never been involved with that kind of project before. (Heck, it can overwhelming to people who HAVE been involved with redesigns!)

We see clients every day who dive headfirst into a redesign and don't really stop to think about all of the details. I guarantee that if you stick to the 8 suggestions offered in Oetting's blog post, you WILL see better results from your redesign project--not just during the chaotic, stressful days of the project itself, but for many months and even years after your site launches. It's all about building a solid foundation with a well-planned site and a carefully crafted marketing strategy that is reflected in every area of your new site.

Topics: website, redesign

Traffic is essential to a website's success, whether it is a stand-alone ecommerce store or a complement to brick-and-mortar operations.  Web traffic creates exposure for your brand and in many cases, it also drives revenue. 

The elusive piece of this puzzle, however, is how you should go about attracting visitors to your site. There are countless ways to do this, some of which are not always ethical or productive. So before you purchase website traffic or consider any other similar desperate measures, give these tried-and-true methods a try:

Topics: traffic, web site, website

Topics: marketing, website, Conference, Event

 

Landing Pages are the foundation of great inbound marketing strategies. These pages literally serve as the location your prospects “land” on your website. 

Question is, how do you get more leads to convert on your landing pages?

Topics: Online Marketing, website, landing pages

WordPress 3.9 has recently been relased. If your blog or website runs on WordPress, updating to the latest version is always recommended.

The latest update includes more than 200 changes, including:

Topics: wordpress, website

Topics: joomla, website

Just a few seconds is all the time you have to make the right impression on visitors to your company's website.

For any given company, the homepage acts as a virtual front door and is undoubtedly one of the most important pages on your website.

Topics: web design, design, web development, website

 

One key tip that B2B professionals need to be aware of is that the company website should function as an additional sales person. While this may not be news to some, to others it actually is, and it is certainly not a healthy stance to have the attitude that a company website should be passive.

Your company website is interacting with clients and prospects on a daily basis. It offers in formation and serves as a resource for customers and your prospects. If you are not treating your website as though it were an extension of your sales team, then you are neglecting to make the most of a potentially very valuable resource.

Topics: Online Marketing, marketing, website, Sales

Topics: Content Management, flair interactive, Online Marketing, CMS, development, Interesting and Useful Sites, CMS Tools, joomla, Miscellaneous, joomla community, lisa kirschner, website

Topics: flair interactive, Online Marketing, design, development, Interesting and Useful Sites, content strategy, iphone, Miscellaneous, web development, ipad, lisa kirschner, website, IOS, mobile