JUMP START Blog and Online Community

Keeping up in the world of SEO can be difficult, but luckily you can just check the Flair roundup to stay in the know! Check out which top five articles we think are worth the read from the week of August 26th.  

How to Avoid SEO Misinformation (Search Engine Journal)

With how often SEO news and info comes out, it's hard to know what's true, what's not and what's most important. Search Engine Journal breaks it all down for you with this great article on how to know what's important and what's rubbish.

Digital marketing is a proven, strategic way you and your brand can stand out from the competition. It’s also something that changes regularly, so you need to do what you can to keep up with industry best-practices.

Didn’t have time to read all the great digital marketing news that came out last week? Have no fear, the Flair weekly roundup is here! 

The top 10 digital marketing tools for 2020 (KnowTechie)
What are your favorite tools to help you manage your digital marketing efforts? KnowTechie breaks down their faves. Can you guess which Flair already uses? (HINT: there are seven)...

It was a big week in the world of content marketing, but don't worry if you weren't able to keep up.

We've rounded up the top five industry articles for you, so you can be confident that you're in the know when it comes to the latest trends in the powerful world of marketing. Content marketing, that is...

5 content marketing ideas for September 2019 (Practical eCommerce)

Sharing everything from the no-brainer (stop procrastinating) to the head scratcher (Batman Day), Practical eCommerce give concrete ideas that any brand can (and should) implement to keep their finger on the pulse of the content marketing world. 

The world of SEO moves pretty fast, and in the words of Ferris Bueller, if you don't stop and look around once in a while, you could miss it. That's why we put together a weekly roundup for you.

Up this week? The top SEO news we think is the most share-worthy. Read on for everything (important) that happened this week in the mysterious, wonderful world of SEO.

These days, if you aren’t marketing your brand, you’re going nowhere, fast.

There’s a saying: if you fail to plan, you plan to fail, and we think nowhere is this more applicable than in marketing.

So what’s the latest in the world of digital marketing? Don’t worry if you haven’t had time to keep up on your marketing news this week (we get it, holiday week and all…).

We’ve got you covered with our weekly roundup of the top news in digital marketing. 

Can your brand benefit from influencer marketing? (Forbes)

Wondering if all the influencer-hype is worth your time? All signs point to yes, according to this Forbes recap. Check out what SocialPublic CEO and co-founder Ismael El-Qudsi thinks about this latest trend in marketing your brand. (Hint: he’s into it).

Cheers to three-day weekends and cheers to another weekly roundup. Read on for our top five picks in social media news for the week ending on 8/31/18. 

1. Time saving social media strategies (Forbes)
   The first two sentences sum this baby up...strong social presence plus regular content and engagement with your users can equal quite the reward. But going at it solo (meaning you chose NOT to hire a company to help you) can be a daunting feat. Worth the read, with some great tips on how to implement strategy that works, but that you don't need 27-hours in your day to use. (Plus, writer and CEO/Founder of Studio 15 Jia Wertz is ah--mazing...if you're not following her, you should be!)
   
   
2. It's time to make social media more responsible (Singularity Hub)
   A thoughtful piece on social responsibility. While not quite our typical marketing-focused piece, a good reminder that brands have a responsibility to use social wisely. 

Weekly roundup is here again. This week, we're talking all-things WordPress. Find out the latest and industry greatest in our top five news stories about WordPress!

1. How to increase your PageSpeed in WordPress (Search Engine Land)
   Learn how to optimize your WordPress site to increase your PageSpeed - because Google cares about how long it takes your site to load, so you should care too. 
2. Can WordPress support enterprise needs? (CMS Wire)
   The ins and outs of WordPress for enterprise-sized corporations, covering everything from Plugins to integration capabilities and more. 
   
3. UK researchers warn of serious WordPress PHP flaw (Info Security Magazine)
   You may have heard about this over the last week or so, as it's been covered by virtually every digital news outlet who has even the slightest interest in the CMS world. Why is this potential flaw such a big deal? Three words: complete system compromise. Learn more in this article.

Another week, another news roundup...Read on for the top four content marketing news stories that came out during the week of August 6 - 10th. And, yes, I know it's normally "top five" – check out our last entry for the week. (HINT: remember GDPR?)...it's technically not a content marketing news story, but worth the read and you can bet you'll see it on our radar as it plays out. 

1. How to align your content marketing and PR strategies (Forbes) 
   An interesting perspective on a topic we see many brands struggle with – how to align the two major roles of PR and content marketing.   
2. Can content marketing exist in a non digital space? (Skyword's ContentStandard)
   This may be my fave article of the week (both content marketing related and non...). Often, we hear clients lamenting the idea that "their customer" doesn't read blogs or care about social, so why should they use content marketing in their branding efforts?  (I'd argue they should be asking "how").
3. 'Social has gotten more difficult': Marketers mull the pitfalls of content marketing (Digiday) 
   Real, timely, relatable reactions to how social has changed everything from how customer service and complaints go down, to internal issues stemming from a social presence – quotes recorded directly from town halls and working groups at the Digiday Content Marketing Summit in Vail, CO this week. 
4. Where to turn for content marketing inspiration (Thomas)
   From analyzing competitive research to looking at customer conversations to staying on top of Google trends, this handy no-fuss checklist gives struggling content marketing strategists plenty of ideas to work from. 
5. The United States finally starts to talk about data privacy legislation (MarTech) 
   While this last one technically isn't a direct content marketing piece, I feel it's important enough to include in this week's roundup. The beginning of 2018, I spent countless hours researching, understanding, advising and reporting on Europe's GDPR legislation (in case you've been under a rock and didn't hear about the EU's widespread, powerful, heavy handed privacy laws that were put into place a few months ago, you can catch up with these past blogs on the topic: [INFOGRAPHIC] The Ultimate Guide to GDPR and Top 3 GDPR resources...because you're almost out of time!). 

Each week we do a roundup for you, covering the top five articles that came out on a specific, digital marketing-related topic. This week's roundup is on SEO news. So if you had a crazy weed and weren't able to keep up on the SEO news that came out, don't worry – we've got you covered. Read on for the top five SEO-related articles that came out over the last week. 

1. How to Optimize Content Efforts for SEO (MarTech Advisor)
   One of the best articles "summing it all up" I've come across in a long time. Learn quick, easy ways to use SEO to its fullest potential. 
   
   

2. How to project SEO traffic levels and avoid saying, ‘It depends’ (Search Engine Land)
   So often we see our clients struggle to prove the validity or worth of content management to the higer-ups. I know it works, you know it works, but how do you prove to the boss that it works? Simon Heseltine helps you figure it out.  

1. 3 best WordPress alternatives for serious business owners (AllBusiness)
   Wondering if a WordPress site is your only option? Not so, my friends...Check out AllBusiness's breakdown on the top three alternatives to WordPress - and they break it down even further by segmenting the top options for content-based sites, eCommerce sites and blog-only sites. 
   
   
2. 11 WordPress plugins for customer support (PracticalEcommerce)
   Bad, untimely or an entire lack-thereof customer service can KILL your business. Take a look at PracticalEcommerce's article on the 11 best WordPress plugins for customer support.