Listening to what customers are saying on social media is essential today - but it's not enough. Anyone can use basic tools to track online metrics and topics; however the return is a siloed view of customer feedback with little business value.
Join the American Marketing Association and IBM guest speakers as they bring to you a webcast on April 22nd - Extracting Real Value from Social Media with Analytics: It's More Than Just Listening.
Learn how social media analytics can help you achieve a 360-degree customer view by transforming “Big Data” from millions of online sources into valuable insights. Go beyond just listening to uncover patterns and trends in attitudes and sentiment from particular segments, identify relationships and affinities associated with your product or brand, and discover evolving topics that can open the doors to new market opportunities.
Speakers include:
Catherine Frye, IBM Business Analytics Marketing and Customer Service Agendas Solutions Manager
Karen Galiger, IBM Senior Marketing & Communications Architect
For additional information and to register, click here.