When I started thinking about creating ebooks about a year ago, I turned to Jim Edwards "How to Write and Publish an Ebook in as Little as 7 Days" ebook. I've written hundreds of magazine articles and thousands of web pages, but even I needed to learn more about creating for this new form of media. And am I glad that I bought that ebook, because it completely opened my eyes to how easy, quick and fun it is to create ebooks!
Now, keep in mind that I'm not talking about crappy little ebooks that are mostly fluff and thinly-veiled sales pitches about the author's products or services. I'm referring to informative, valuable and comprehensive ebooks that provide real value. My first ebook, "Choosing a Web Content Management System: CMS Myths, Tips, Mistakes and Best Practices" is very comprehensive and I barely mention my agency's services at all. Why? Because I want to give my users something that they so desperately need: valuable information. They trust me to provide information and they know that I'll deliver.
Ebooks are one of the best sales tools out there, because readers can gain a great understanding of your practical knowledge and expertise in a low-pressure environment--and search engines absolutely LOVE ebooks! Offer an ebook on your site and you can quickly attract new and highly-qualified users to your business, the way that I did.
Jim has been selling ebooks for more than a decade and his 72-Hour-Method lays everything out for you. He covers researching your topic, ebook covers, designing for the Kindle, marketing, publishing, how to title your ebook to drastically increase sales, pricing, distribution and the #1 thing that you can do to increase your sales.
Learn more about Jim Edwards' "How to Write and Publish an Ebook in as Little as 7 Days" now or contact me at Flair if you'd like our help creating and publishing your ebook.
Good luck!
Lisa Kirschner
Managing Editor, JUMP START Blog and Online Community
Managing Director, Flair Interactive Services Inc.